Alex Small is the Digital Platforms and Innovation Lead at Tata Steel Europe. This role involves the delivery of product information for Tata Steel’s European businesses as well as the digital reach and interlock of the business through its data. Although starting with product-specific data, Alex’s role looks at ways in which a wide-ranging array of data might be linked to physical products (through Tag & Track and Digital Twins) to add value for product traceability, circular economy and digital construction as a whole.

Alex sits on several working groups, including the Lexicon working group and GS1 UK Construction group, he also represents worldsteel and UK steel in digital construction standards committees. He is an active member of Constructing Excellence – chairing their manufacturing, technology and offsite theme group – and sits on Construction Product Europe’s Digital Task Group.

For the last 2 years, Alex has been heading up Tata Steel’s involvement with the SEISMIC project – a construction platform predominantly geared towards modular manufacturers. Alex is a keen advocate for structured data, IoT, DfMA, offsite construction and an integrated, digital, built environment.